Keeping loyalty during the holiday season
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
View ArticleEvolve to establish emotional connections
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
View ArticleEmbrace the new omnichannel experience
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
View ArticleB2B loyalty marketing deconstructed
In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities.
View ArticleSimplifying complex, personalized print
You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.
View ArticleHyper-personalization in marketing
Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct...
View ArticleCapitalizing on transactional documents
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
View Article5 meaningful numbers that don't lie
In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important.
View Article4 compelling ways to drive clicks
Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers.
View Article3 tips to optimize your email campaigns
Effective email marketing is about reaching the right customer with the right message at the right time.
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